The Rob Cook Book

A billboard made entirely of rabbit skins to launch a rabbit pizza for Easter. Just what the world needed.

Okay, so Pizza Hut were playing silly buggers with their Google advertising. Hell responded in the only way they could. With a legal letter written by me*.

*Not a lawyer.

Okay, so hear me out. In August 2011 it snowed in Auckland. This, like, literally never happens. So we ran a tactical newspaper ad for Subaru, the perfect car brand for all Kiwi conditions. BYO wheel chains.

Every few years, the Government unleashes a census on the poor, unsuspecting public of New Zealand. We figured we could too, only it involved beer. Lots more fun. I particularly liked the joke about talkback radio. I still giggle about it when I’m feeling lonely.

They say you should never work with animals or children. Here’s an ad with kids and a penguin.

Nothing says renewable energy like a bloke running across a beach with an ice cream.

Men need to talk about their mental health. However, they don’t. They may just tick a few boxes though. Nice to be part of a good cause.